Highlight-Destinations Captured by Content Creators

Capturing huge audiences with authentic storytelling - Lufthansa City Center Content Creator Campaign

In today’s digital world, where endless choices and an abundance of travel options can overwhelm even the most seasoned explorers, travellers are seeking something more meaningful: authenticity. More than ever, they trust genuine stories over traditional advertising. We believe that real insights, emotional connections, and impactful storytelling — all while reaching large, engaged audiences — are best found on the social media channels of dedicated travel content creators.

That’s why we have chosen to partner with the most authentic voices in travel — to inspire journeys around the globe and bring our partners’ destinations to life in vivid, compelling ways that truly resonate with today’s travellers.