In collaboration with our DMC partner Sara Voyage Lufthansa City Center, we hosted travel content creator Sara Randall from SightsofSara on a journey through Armenia - a destination shaped by millennia of history and striking natural beauty. Travelling from remote monasteries perched in dramatic landscapes to lively local communities and culinary traditions, the experience highlighted Armenia’s deep cultural roots and authentic way of life. Carefully designed by our on-site specialists, the programme offered a genuine and inspiring perspective on a lesser known country where heritage, nature, and hospitality are inseparably intertwined.