During the past decades, we have become more conscious when travelling. We more and more think about the impact on nature, society and culture when we visit foreign places and communities. What is the best way to leave a positive footprint? How can I combine my leisure travels with a substantial contribution to the country, city or village I travel to? These are some of the questions the traveller asks and which we should ask ourselves as well.
Lufthansa City Center has started a cooperation with the Lufthansa Group supported organization called help alliance. Help alliance works together with local partners to create perspectives for children, teenagers and young adults worldwide. In order to enable them to lead self-determined and independent lives, the projects focus on education and vocational training as well as on promoting income-generating measures.
How can we support these projects? The answer is: through Community Based Tourism. Community based tourism is tourism in which local residents (often rural, poor and economically marginalised) invite tourists to visit their communities with the provision of overnight accommodation. The residents earn income as land managers, entrepreneurs, service and produce providers, and employees.
The aim of CBT is directly benefiting local communities financially, while travellers experience local way of life. Communities that participate in community-based tourism are strong, resilient and ready to show travellers their culture (source: the Good Institure)
As travellers are seeking more and more authentic experiences that create benefits locally - travel with purpose - community based tourism is a developing niche segment. Thanks to LCCs structure of locally owned, well rooted agencies, authenticity and true local eperiences are the heartpiece of our business.
We at LCC Journey Namibia have the vision to promote a sustainable tourism industry by forging sound partnerships with likeminded individuals who value the same conservation aspirations as we do and who share our passion for the land and its inhabitants.
Our vision is to create an harmony for planet, people and wildlife. Conservation is our passion and it is the way forward for tourism in our home country Namibia!