What is Hungaricum? Hungaricum is a collective term indicating a value worthy of distinction and high-lighting within a unified system of qualification, classification, and registry and which represents the high performance of Hungarian people thanks to its typically Hungarian attribute, uniqueness, specialty and quality. In the beginning of the 21th century a movement was organized that aimed to systematize and sum up the Hungarian values. The act’s purpose is to give a legal frame to Hungarian people in order to specify and identify their own values, moreover to contribute the promotion of collected values.

Unicum bitter liqueur
The 226-year-old Unicum bitter liqueur has become a very special drink for Hungarians. It was invented in 1790 by the physician of Emperor and Hungarian King Joseph II, one of the ancestors of the Zwack family. According to the story, one day dr. Zwack made a drink from special herbs and offered it to the Emperor who was constantly complaining of stomach pain, who than could not praise enough the wonderful product and cried out after the first mouthful: “Das ist ein Unicum!”. This is how he named the drink and Unicum started its journey to conquer the world. Unicum is a well-known popular drink in many countries, especially in Italy, Germany, Austria and parts of the Carpathian Basin with Hungarian residents.

Budapest, including the banks of the Danube, the Buda Castle quarter and Andrássy Avenue
The Buda-side of the heritage area includes the buildings of the Castle District of Buda, the Gellért Hill and Gellért Bath. The Pest-side of the World Heritage area includes the stretch of the Danube, where the most pronounced feature is the building of Parliament by Imre Steindl, but the Hungarian Academy of Sciences, the Gresham Palace, the Vigadó of Pest and the Inner City Parish Church are also significant. Four bridges of the Danube in this area (Margaret Bridge, Chain Bridge, Elizabeth Bridge and Liberty Bridge) are also part of the World Heritage, altogether with Andrássy Avenue, Heroes’ Square and the Millennium Underground Railway.

Matyó Folk Art – The embroidery culture of a traditional community
Matyó embroidery has a history of 200 years; the most emblematic and well-known of its count-less motifs is the matyó rose. The folk art and the traditional costume of the matyó ethnographic group is characteristic,that reflects the unique beauty and unmatched amplitude of Hungarian folk art as a whole.

Grape marc pálinka
Grape marc pálinka is a pomace brandy made of grape pomace, produced and bottled in Hunga-ry. It is made exclusively from grape pomace produced in Hungary, with fermentation, distillation, maturation, conditioning and bottling all performed in Hungary. Hungarian törkölypálinka is usually crystal-clear, but a variety made from blue grape pomace may have a pale yellow tint.

Herend Porcelain
Herend Porcelain Manufactory is currently the biggest porcelain manufactory in the world. Values embodied by Herend porcelain including special skills gathered throughout generations, traditions of manufactural porcelain making, secret recipes of porcelain paints, striving after outstanding quality and continuous renewal.

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