Welcome to Panama

A land radiating with life, perfectly imperfect, and full of authenticity. Where Northern and Southern worlds connect, old and new worlds coexist, and cosmopolitan landscapes live in harmony with wild, untamed rainforests. A country for those who seek beyond expectations, that dares you to see more. Taste more. Connect more. Feel more. A place for those who long more stimulation, connection, and transformation. Panama is not the destination, but the journey to discover more of what truly matters.
The tourism board’s easy-to-navigate, information-packed website makes it simple for travel advisors to position the destination to a wide variety of travelers. It’s full of excellent resources, outlining the country’s attractions and how to explore them. Panama’s 30,000 square miles set between North and South America and the Caribbean, and the Pacific are filled with immersive adventures and authentic experiences. It is a world of traditional cultures and the natural treasures of national parks, rainforests, desert, and beach, all driving distance to its capital city.

Cosmopolitan Panama City

Capital Panama City is three cities in one and is the perfect starting point for exploring the country. It boasts the Casco Antiguo historic district, a rebuilt district, and modern areas. Travelers should begin their visit by taking in a view of all three cities with a hike up more than 650 feet to its highest point at Cerro Ancón. The engineering marvel of the Panama Canal is another must-see. Combine city life with nature at the Metropolitan Natural Park, which makes Panama City the only national capital in the world with a tropical rainforest in it. Panama City is also a UNESCO Creative City of Gastronomy, so tell foodie clients to be ready to be impressed.

Natural Wonders of Chiriqui

Bordering Costa Rica on the northwestern part of Panama, Chiriqui offers much of the natural beauty that attracts visitors to the country. Its Pacific coast boasts secluded, pristine beaches, mountain regions, and Panama’s only volcano. The picturesque mountain town of Boquete sits in a small valley near Volcan Baru and has the Caldera River running through its center. The Los Quetzales Trail, the most scenic hike in Panama, can be accessed from either Boquete or Cerro Punta. It takes you up and across the side of Volcan Baru. The small fishing town of Boca Chica is near the Gulf of Chiriqui Marine National Park and its 25 islands and 19 coral reefs.

 A Collection of Experiences 

Panama invites visitors to immerse themselves in a choice of cultural and natural attractions found along its three Heritage Routes. The Cultural Heritage, Green Heritage, and Blue Heritage routes are incredible paths into the country’s beauty and remarkable story. They offer experiences that embrace Panama’s rich history, culture, biodiversity, oceans and ecosystems.

More on heritage routes

Cultural Heritage

An exploration of Panama’s diverse cultures and history, the Cultural Heritage route highlights such top attractions of the country as the Panama Canal. Built to decrease the travel times for ships sailing between the Pacific and Atlantic Oceans, the engineering wonder is now synonymous with the destination. Two visitor centers explore its history and impact – Miraflores in Panama City and Agua Clara on the Atlantic with a view of the canal. Panama boasts three main cultures: seven living indigenous groups, an Afro-Panamanian heritage that includes the Congo, and Spanish colonial. Opportunities for a closer glimpse into these cultures includes opportunities to watch or join along in a dance with the Congo Queen in Portobelo, Colon, or a visit to the indigenous Embera Community along the Gatun River in the Panama Canal watershed.

Green Heritage

A celebration of Panama’s biodiversity, the Green Heritage route encompasses national parks, protected areas, and private reserves. Experiences here include hiking journeys in the Anton Valley, where visitors can walk through rural communities on mountains formed from an extinct volcano. For the experienced hiker, the four-hour (one-way) Los Quetzales Trail winds through a rainforest mountain featuring jungle hiking and wildlife watching. Home to 50 waterfalls, Santa Fe National Park offers hikes that take in forests and lakes. A 45-minute trail gives hikers a chance to see the three biggest waterfalls in the park. Other Green Heritage adventures include Category III-IV river rafting in Mamoni Valley Preserve and an up close tour of the Sloth Sanctuary in Gamboa near Panama City.

Blue Heritage

Visitors experience the Blue Heritage of Panama’s oceans and varied ecosystems along this route. Travelers will be awe-struck by opportunities to watch humpback whales who spend their mating season in the Bay of Panama and Las Perlas Archipelago. When it’s time to get in the water themselves, clients can go diving around Bocas del Toro, which has 1,000 islands and keys and boasts 95 percent of the coral species found in the Caribbean Sea. Underwater exploration at UNESCO World Heritage Site Coiba National Park can include the chance to see coral reefs and such fascinating marine life as whale sharks, hammerhead sharks, giant mantas, and colorful fish. Isla Colon is a top surfing spot, while at Portobelo National Park the water channels spreading through the mangroves, also called Venas Azules, are ideal for kayaking.

Plan the perfect trip

Panama is very easy for clients to get to as it has the most well-connected airport in Latin America. Tocumen International Airport (PTY) in Panama City offers more direct destinations and international flights than any other hub in the region. Local tour operators are happy to partner with Small Business Network and Independent Agents to package the ideal trip for clients. A list of tour operators on VisitPanama.com provides the name and contact information of the top ones to work with to ensure the best experience for travelers. VisitPanama.com is also where travel advisors can find COVID-19 guidelines.

Our LCC travel agencies around the world are ready to prepare your exciting trip to Panama together with you!

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